An internet based e-commerce retailer offering goods and services to consumers via a dedicated online store or web shop. Like bricks and mortar retailers, online retailers can offer readymade or made to measure curtains, furniture, and even interior design services digitally. The main difference is that online retailers don’t necessarily have a physical showroom, however by adopting digital marketing and product visualisation, customers can browse furnishings and select fabrics from the convenience and comfort of their home.